The market and demand for our service is enormous!  Since the early 1990's, the need for handpiece repair has grown dramatically in part because OSHA and the American Dental Association recommended dentists sterilize each handpiece after every patient use.  Sterilization subjects the handpiece to extreme heat and moisture in a pressurized chamber.  The process accelerates the deterioration of moving parts and results in increased failure rates of the handpieces.  According to the American Dental Association, no documented cases of disease transmission have been associated with dental handpieces.  However, sterilization by dental practitioners is on the rise and promises continued growth and demand for our service.

While the handpiece repair business is competitive as most high demand service sectors are, The Dentist's Choice™ franchisees are well received by the dental community because of the local, personalized, and professional service.  Dentists are quick to embrace the franchise image of professionalism projected in the distinctive logo, brochures, personal pick-up and delivery, quick response time, affordable price, and 90 day guarantee of replacement parts and workmanship.

The franchise owner's principal competitors are the handpiece manufacturers and large dental supply distributors, not the independent repair person.  These companies tend to replace the turbines when the handpiece fails rather than repair the component parts.  This practice results in those companies charging two to three times more than what our standard charges average - and, those companies often have a several week turn-around time!  Dentists using this segment of the market or simply buying replacement turbines present the biggest opportunity for franchise owners.

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